Qixxit is a startup allowing traveler from smaller cities reach their international
destinations easier, combining all transport options in one click.
Creating and building brand identity and visuals to help bring the product into the market,
working on all performance marketing, social media, web, illustrations and video productions.
Apple Pay &
Pay Pal Features
Qixxit was one of the first apps to support Apple Pay in Germany, our goal was to convey how quick and easy the feature is, allowing you to book your next trip with just a tap - and a smile.
We’ve separated the campaign into 2 phases - the explanatory phase - to introduce the features & the Inspirational phase - to inspire and create a will to travel using it.
Phase 1 included long product explanatory video alongside short performance marketing oriented videos that were meant to deliver the message quickly and capture the user’s attention within the first 3 seconds.
Phase 2 focused on the destinations, mostly directed at social media platforms as Instagram stories; rotating how easy it is to get to each of them in just a click and a smile, using upbeat music and snappy animation to enhance the idea.
Illustrations
To help create a smoother journey for the user from performance ads into the product - I’ve created different illustrations for Qixxit to be used both in app and in marketing materials.
Using simple lines and dynamic shapes to enhance the movement within travel and the easiness of the Qixxit app.
top performing ads
Core functionality ads for “digital natives”
We ran different designs for different audiences comparing conversion rates, between different demographics and common interests - These were the top performing ads for the the digital native target audience.
We’ve defined the digital natives as millennials who are very tech savvy, raised into modern technology they are always oh the hunt for new gadgets, apps, innovations - Therefor I’ve focused on the product UI elements rather than presenting destinations - Qixxit allows you to travel easily, all available from your device.
