Just Add Ginger is a home baker's dream of filling peoples hearts and stomachs with joy and cake.
Cakes, donuts and cupcakes are mostly products of the brand, colorful and appealing.
The main objective was to keep the home bakery boutique in style and not cooperate,
all products are handmade and each gets as much attention as possible.
I wanted to stay away from cutesy design, which is frequently used for small baking businesses.
Using a thinner font and keeping from neon colors, I also made sure the tone of voice is
written accordingly, as the brand is aiming at an older audience.
