8fit

Leading and supporting marketing efforts on various channels & across departments,
bringing new design strategies to the table and changing the visual language of marketing
campaigns on different platforms; producing new designs for ASO, social media and landing pages,
all contributing directly and improving the amount of users downloading and using the app.

ASO

To help create a smoother journey for the user from performance ads into the product -
I’ve created different illustrations for Qixxit to be used both in app and in marketing materials.

Using simple lines and dynamic shapes to enhance the movement within travel and the easiness of the Qixxit app.

Another step in the funnel - Landing pages design and structure

The online presence of 8fit was very low and was lacking in product explanation -
Implementing the new design style I also worked on our creating landing pages for performance marketing and partnerships, creating another step in the user’s funnel to further explain the product and help push them towards subscribing.